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Fethiye Topuk, Founder of TPK Media Agency, Joined the Brand Management Course as a Guest Speaker
As part of the Brand Management course offered to students of the Public Relations and Promotion Program at the Vocational School, Ms. Fethiye Topuk, Founder of TPK Media Agency, participated in the class as a guest speaker within the framework of university-industry collaboration.
Ms. Topuk shared valuable insights and practical examples on branding processes, agency-brand collaboration strategies, target audience analysis, creative campaign development, and digital media management.
Through real-life industry examples, students gained a better understanding of contemporary branding practices and the role of strategic communication in building successful brands. The session also provided valuable perspectives on the evolving dynamics of digital marketing and media management.
The event created an engaging learning environment whr students had the opportunity to interact directly with an experienced industry professional and gain practical knowledge relevant to their future careers.
We would like to thank Ms. Fethiye Topuk for her valuable contributions and al our students for their participation in this enriching event.